Thursday, October 02, 2008

Total Beauty Total Cure-breast cancer awareness month

Finding a cure for breast cancer is a cause near and dear to my heart (as I am sure it is to most women). Total Beauty has a super awesome project going on and I'm going to just paste the email I was sent here mmmkay?

Hi and Welcome to October, Breast Cancer Awareness Month!



Every three minutes, a woman is diagnosed with breast cancer. This

staggering statistic resonated deeply with the members of the Total Beauty

blog community, many of whom have been personally touched by the disease.

So in the spirit of National Breast Cancer Awareness Month, the Total Beauty

blog community is hosting a month-long initiative that integrates breast

cancer awareness, fundraising to benefit the Breast Cancer Research Fund

(BCRF) and beauty giveaways to engage women in the quest for the cure.


"Total Beauty - Total Cure" is dedicated to increasing awareness about the

importance of prevention and early detection, and arming women with the

knowledge they need to take control of their health, bringing us one step

closer to a world without breast cancer. Breast cancer information,

screening guidelines, and links to available resources will be integrated

throughout the campaign. And each participating blogger has pledged to

raise funds for BCRF.


The Total Beauty blog community will engage its readership through daily

giveaways (valued at more than $250) that require entrants to answer

breast cancer trivia, making the contests both educational and fun.

Giveaways will also be hosted on Total Beauty - Total Cure pages on

Facebook and MySpace; throughout the month of October, all visitors who

become a "friend" of the pages will be entered in a drawing to win a bounty of beauty products.



Giveaway sponsors include Anastasia Beverly Hills, Benefit, Cargo,

Clarisonic, Jurlique, L'Oreal Paris, NARS, Stila and Tarte. This unique

collaboration of beauty bloggers, beauty brands and Total Beauty is one to

show a united voice of strength and hope that, someday soon, we will close

in on a cure to breast cancer.


As a participant in "Total Beauty - Total Cure", I'd be delighted if you

could spread the word of this initiative to your readers and post the

campaign logo, video, and giveaway calendar on your site. If you are

interested in making a monetary contribution, we ask that you visit

www.bcrf.org.

and here is the awesome video:











For more information about the campaign, please visit http://www.totalbeauty.com/blogger_BCA_campaign_page

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